Commercial Quiz

Quiz by A.Denutte

Is it a commercial for :
1. a product?
2. a service ?
Brand / make / company / trademark ... ?
1. Coca Cola
2. McDonald's
3. No brand
Nationality ?
1. French
2. American
3. German
4. Spanish
Type of product ?
1. drink
2. food
3. house
4. pancakes
The product is:
1. not shown
2. shown in the background
3. in the foreground
We can see the product:
1. at the beginning
2. at the end
3. all the time
4. most of the time
5. never
6. once
The logo / logotype of the brand is:
1. visible
2. conspicuous (= flagrant, manifest, evident)
3. never shown
4. there's no logo
Slogan / catch phrase?
1. got milk?
2. drink you milk kids!
3. I don't want milk!
4. It's for babies!
Key-word(s) ?
1. drink
2. milk
3. babies
4. kids
Target audience ?
1. men
2. women
3. children
4. teenagers
5. adults
6. middle-aged people
7. elderly people
8. smokers
9. sport-lovers
10. well-off people =rich
11. working people
12. a professional group
Number of shots in the sequence?
1. 20
2. 15
3. 10
4. 25
5. 30
Length of most shots?
1. mostly short
2. long
Opening shot ?
1. a garage
2. a kitchen
3. a bathroom
4. a garden
The function of the opening shot is to ....
1. introduce the context
2. show the product
3. make us laugh
Closing shot ?
1. the product on the left-hand side
2. the product on the right-hand side
3. the product in the background
4. the slogan / catchphrase
The function of the closing shot is to ...
1. encourage us to use the product
2. give emotions
3. scare the audience
4. make the audience laugh
Last frame / last image ?
1. the product
2. the slogan
3. the family
4. the kitchen
5. the garden
The general atmosphere is ...
1. sad
2. romantic
3. funny
4. serious
5. ironical
6. mysterious
7. unusual
8. tense
9. ordinary
10. tragic
The product/service can satisfy the following emotional needs :
1. the need for acceptance/belonging to a group
2. the need for money
3. the need for comfort
4. the need for security
5. the need for change, variety and excitement
6. the need to be attractive
7. the need for self-acceptance
8. the need for healthy products
The purpose of the ad is:
1. to inform
2. to persuade
3. to convince
4. to promote
5. to entertain
6. to amuse
7. to influence people's attitudes and behaviour
8. to convey values
9. to pass on a message
10. to shock
11. to surprise
12. to boost sales
13. to criticise the competition